Meet Silvia
Behavioral Science Consultant & Worldwide Speaker
Silvia Cottone
She is a specialist in Behavioral Science. She is a Behavioral Marketing Consultant at BeWay where she applies her creative, innovative and analytical skills to design and experiment with evidence-based solutions in Spain and Latin America.
She was lecturer in Behavioral Economics & Decision Making at the IE University (Spain) and has taught a Behavioral Economics course in the Marketing and Innovation career at the University of Sciences and Arts of Latin America (Peru) and at the Sub de Pub University (France).
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She is a Guest Speaker in international events for private and public organizations and universities on the application of behavioral science in digital platforms to optimize communications and improve the user experience. Her goal is to share her knowledge of applied behavioral science.
"My main academic and applied interest is to understand the decision-making process of people in the digital environment to design scientifically informed solutions"
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Silvia studied Business Communication at Urbino University (Italy) and holds a masters in Behavioral Science for Management at Stirling University (UK).
She has experience conducting behavioral research to understand people; design, implement and analyze interventions that use behavioral science to optimize communications in digital channels and improve the user experience; manage behavioral economics projects in the financial sector.